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The Observer Media Group\'s six websites feature up-to-the-minute unique local content about the communities we serve.

Reach more than 812,800 highly educated and affluent users each month who are actively interested in real estate, travel, retail, arts and entertainment, home & garden, financial services, automotive, education and more.

Online advertising is poised for exceptional growth (20%) in 2021. With consumers flocking online, demand for online advertising will be strong in 2021 and beyond. Take advantage of the Observer\'s advertising opportunities and its powerful audience to drive growth to your business or services.





Medium Rectangle

300x250
  • 300 x 250 Pixels
  • Static or Animated
  • JPG / GIF / HTML5
  • Max Size is 50 kb
  • No Audio or Video
  • No Expansion
Ad Sample 1 >>
Ad Sample 2 >>


  • ‎300 x 600 Pixels
  • Static or Animated
  • JPG / GIF / HTML5
  • Max Size is 50 kb
  • No Audio or Video
  • No Expansion

Ad Sample 1 >>


Half Page

300x600



Super Leaderboard

970x66
320x50
  • 970 x 66 Pixels
  • 320 x 50 Pixels
  • Static or Animated
  • JPG / GIF / HTML5
  • Max Size is 50 kb
  • No Audio or Video
  • No Expansion
Ad Sample 1 >>
Ad Sample 2 >>


guidelines dimensions max size max anim expansion video
medium rectangle 300x250 50 kb 15-sec no no
half page 300x600 50 kb 15-sec no no
super leaderboard 970x66 50 kb 15-sec no no
mobile leaderboard 320x50 50 kb 15-sec no no

Submission Lead-Time: Minimum 5 business days before campaign start.

Best Practice: For times when the user\'s browser does not support creative funcitonality (i.e. HTML5), provide a standard image file.

Labeling Requirements: Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content.




  • ‎300x250
  • GIF / HTML5
  • JPG Backup
  • Max Size is 50 kb
  • Max Animation is 15-sec
  • Max Video is 30-sec

Ad Sample 1 >>


medium rectangle

300x250


  • ‎970x66 / 970x400
  • ‎320x50 / 320x100
  • GIF / HTML5
  • JPG Backup
  • Max Size is 50 kb
  • Max Animation is 15-sec
  • Max Video is 30-sec

Ad Sample 1 >>


Ad Sample 2 >>

super leaderboard

970x66 | 970x400
320x50 | 320x100



Footer

970x100 | 970x200 320x50 | 320x100
  • | 970x100 | 970x200
  • | 320x50 | 320x100
  • GIF / HTML5
  • Max Size is 50 kb
  • No Audio or Video
Ad Sample 1 >>


  • Custom Sizes
  • GIF / HTML5
  • Max Size is 50 kb
  • Max Animation is 15-sec
  • Max Video is 30-sec
Ad Sample 1 >>
Ad Sample 2 >>

overlay

CUSTOM


guidelines initial expanded max size max anim max video
super leaderboard 970x66 970x400 50 kb 15-sec 30-sec
mobile leaderboard 320x50 320x100 50 kb 15-sec 30-sec
Footer 970x100 970x200 50 kb 15-sec 30-sec
overlay variable n/a 50 kb 15-sec 30-sec

Submission Lead-Time: Minimum 10 business days before campaign start.

Best Practice: For times when the user\'s browser does not support creative funcitonality (i.e. HTML5), provide a standard image file.

Labeling Requirements: Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content.

Close Button: Required. Must include the word "Close" and a graphical "X". Font Size must be at least 8pt.



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